Recently Salesforce published their Q1 shopping index, which reveals some data regarding online sales in 2022. This year the global eCommerce revenue dropped by 3%, compared to the same period of the previous year. The decline is even more noticeable for Europe, as it reaches 13%. The experts say that most likely, it is related to the Russian invasion of Ukraine, high fuel costs, and inflation.
According to the data collected by Salesforce, this is the first such decline in 9 years of the history of their index. Also, the European order volume decreased by 17% compared to the previous year. The only European country that showed some growth was Spain, which reached 6% more than during the same period of 2021.
Another noticeable change is the growth of popularity of “Buy Now Pay Later” payment options. They became more popular and now reach up to nine percent of global digital payments. The growth is significant. The BNPL usage increased by 20% compared to the first quarter of 2021 and by 9% compared to the last quarter of 2021. The most significant increase was registered in France, Italy, and Spain.