TOP 14 tips on how to improve your website

TOP 14 tips on how to improve your website - Zest Logic

 Today we will post a few tips to help you make your website more attractive to customers. There are a few areas to improve, so even if you covered most of them, we might offer you some ideas.

Key tips to enhance your website

  • Website appearance

The first impression matters. So, your site shouldn’t be terrible-looking. Poor navigation, broken styles, too-small or too-big fonts, and unappealing color combinations should be fixed as soon as possible.

In our previous article, you can check out aesthetically pleasing websites that will inspire you to make changes. Use these examples for your website.

  • Set up analytics to learn more about your customers

Using tools like Google Analytics helps you utilize your marketing resources better. Understanding which sites, mentions, and advertisements give you the most clients is always helpful. You may also find an unexpected traffic source (for example, a post from a famous blogger who mentioned you) and use it to achieve better results.

  • Simplify customer communication with support

It is important to have a separate contact page that isn’t hidden and helps your customers to reach you. It should contain phone numbers, email addresses, or a contact form, and a link to a FAQ page. Also, you may implement a chat feature, but first of all, these contacts should be working since customer service is essential for many customers.

  • Streamline checkout process

Users should be able to create an order quickly, without any additional effort. Each and every extra step makes you lose potential customers. So, checkout should have a simple design and as few steps as possible. Get rid of everything unnecessary. And take care of additional payment and shipping methods, so the customers can pick exactly the one they need.

  • Simplify return processing using RMA

No one likes returns. Nonetheless, you should make returning goods as easy as possible. For example, install an RMA plugin and provide clear instructions, so the user can initiate the process and provide all the needed information immediately. It will help your support team to process it faster and will increase the customer’s loyalty. They will consider buying from you the next time, taking into account how easy was the return process.

  • Improve the site speed

Your website should be lightning-fast. Do not force customers to wait. They shouldn’t keep staring at a loading icon when they want to buy your goods. So get rid of anything unnecessary that might slow it down.

  • Search Engine Optimization

It is crucial to have your store properly indexed and displayed in search engines. So, provide comprehensive information about your products and take care of setting up meta tags, sitemap, robots.txt, keywords, and other features.
If you have a Shopify store, in our previous article, you can read about improving SEO in your project.

  • Site search

Finding the product on your site without reaching Google is important. So, while you may be satisfied by a built-in search function of your eCommerce platform, it may be worth trying to use something more intelligent. Some advanced plugins let your customers find the information they need in the product descriptions, reviews, and tags using the keywords they entered and their synonyms, with error correction and much more. 

  • Add customer reviews to the pages

The reviews are awesome. They help to earn the trust of the customers. And it is additional content that search engines can index.

  • Upsells and cross-sells

Consider using upsells and cross-sells if you have some goods that definitely can be used together. However, you shouldn’t spam customers, so you may need to use some custom logic to make those offers as non-disturbing as possible.

  • Set up a blog

Your blog is a place where you can post more content about the things you sell. It helps your site to be noticed more often and get more customers.

  • Let the customers see what they buy - add some videos

Having a lot of photos is helpful. However, in many cases, photos don’t let you see the item in action. So, you may need to add a plugin to display a video. It will help your customers to make a decision. Also, you may want something more specific, like a function that shows a 360° overview of the product.

  • Responsive design

A lot of customers use their mobile phones to place orders nowadays. So, redesigning your site mobile-friendly may be a good idea.

In our previous article, you can learn more about the cost of website redesign and what it includes.

  • Social login

Any additional step needed to buy an item decreases the conversion. So, simplify the registration if it is needed. Let the customers create an account or log in with just a click, using the accounts they already have on Facebook, Google, or other services.


Creating an effective and appealing website that resonates with your customers and drives sales is no easy task. However, we've endeavored to provide you with invaluable tips that, if followed, will enhance your results in the online business realm.  If you need assistance with technical improvements for your website, please leave your contact information, and our manager will provide you with a comprehensive consultation for your project.

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