Are you working on the web design concept for your own online project? Or perhaps you're undertaking a redesign? I understand that inspiration is crucial in this creative process. This article will showcase the top 10 websites from various industries that can help you become more creative. You can incorporate some cool elements into your project.
Our previous article will help you learn more about web design trends in 2024, so you can incorporate them into your project.
What impact does web design have on an eСommerce project?
Web designers have become the true rock stars of the modern digital world. They create the vibrancy and drive that online business owners and their customers crave.
With each passing year, the demand for talented web designers continues to grow. In a market flooded with countless products and services that often seem indistinguishable, design is the element that can provide competitiveness and set businesses apart.
Web development/design and e-commerce platforms complement each other seamlessly. Ask any e-commerce website owner, and most will affirm this statement. Today, web development not only helps accumulate all sales for the e-commerce platform but also builds a brand's reputation.
Despite all the advantages, a few mistakes in web design or development can lead to significant losses. For instance, every year, $2.6 billion is lost due to slow website loading, and 53% of mobile device users will leave a website if it takes more than 3 seconds to load.
In our previous article, you can read how to protect your business from bad web design.
Attractive web design is crucial to stand out on the Internet and attract customers. Professional design captures the attention of the target audience and facilitates user navigation on the website. With good web design, you can increase sales and attract more clients.
Main Web Design Trends for 2024
Just for you, I asked Zest Logic product designer, about the key trends in web design for 2024. Save and incorporate these trends into your project.
- AI for Text, Video, and Photos
AI can generate various forms of media, including text, video, and photos. You input a simple prompt, and AI generates numerous ideas tailored to your needs. This will help expedite product development.
- Augmented Reality (AR)
Customers use augmented reality to make purchase decisions. Augmented reality (AR) is a type of technology that allows people to see digital objects in the real world. Digital images are superimposed on the camera to create the illusion of an online product in real life. This will enable customers to make quicker decisions when buying any product.
- Marketing and Advertising Trends for Digital Commerce
Short videos have long captured the world of social media, and platforms like TikTok have become legitimate tools for promoting any business. TikTok, in particular, is an ideal place for promoting visually appealing products such as home goods, clothing, toys, electronics, cosmetics, perfumes, and even automotive products.
- Live Shopping
Livestream shopping is a new format of e-commerce rapidly gaining popularity worldwide. Online shopping shows are typically broadcasted on online shopping apps, Facebook, and Amazon. Two years ago, TikTok began testing live shopping features in the USA. YouTube and Shopify are keeping up by expanding their partnership in online shopping. Investments in live shopping indicate a more interactive future for e-commerce, going beyond simple viewing of static images and reading product descriptions. It's reminiscent of TV channels where you can watch broadcasts and choose products in real-time.
- Mobile Versions Will Be a Priority
When making online purchases, approximately 85% of consumers prefer mobile devices, 20% use computers, and 10% use tablets. As the number of mobile purchases continues to grow, it's crucial to optimize your website for mobile devices.
TOP 7 web designs that will Inspire you
Longines is a Swiss watch brand positioned in the "medium-luxury" class. It holds the distinction of being the world's first registered trademark and, consequently, the oldest and still active under patent law.
The history of Longines dates back to 1832 when Auguste Agassiz arrived in the small town of Saint-Imier and took a position at the "Comptoir horloger Raiguel Jeune," a small shop specializing in selling watch parts. A year later, Auguste, along with his partners Florian Morel and Henri Raiguel, founded their own factory named "Comptoir Raiguel Jeune & Cie."
After Henri Raiguel left the business in 1838 and Florian Morel followed suit in 1847, Auguste Agassiz became the sole owner of the factory. In 1862, he handed over all affairs to his nephew Ernest Francillon.
The presentation of the Flyback collection on the website deserves special attention. Web designers have skillfully woven the product's creation story into a visual journey. You can immerse yourself in this adventure and, alongside explorer Richard Berthoud, soar over the South Pole.
Moreover, the website design maintains adaptability and user-friendliness. It's not just a website; it's a genuine historical expedition where users acquaint themselves with the legendary Longines timepieces.
AvroKo is a design and concept firm based in New York City. Founded in 2001, AvroKo is known for its multidisciplinary approach, combining architecture, interior design, graphic design, and branding to create immersive and cohesive experiences. The company has worked on a diverse range of projects, including restaurants, hotels, residential spaces, and other hospitality-related ventures.
At first glance, the website may appear simple, but therein lies its charm. The minimalist style doesn't distract from the main focus—the company's work. In this minimalistic approach, interior designs take center stage and capture the full attention of users. This is the primary goal of web designers, and they have executed it flawlessly, ensuring that the designs shine and draw users' focus.
Locomotive is known for its expertise in creating digital experiences and websites with a focus on design, user experience, and technical innovation.
They have worked on a variety of projects for clients across different industries, including corporate websites, e-commerce platforms, and promotional campaigns. Locomotive is recognized for its creative and strategic approach to web development, often integrating cutting-edge design trends and technologies to deliver impactful online solutions.
The website is designed in an urban style, perfectly accentuating the industries in which the company operates and thrives. All animations, graphic elements, and even fonts convey the mission of the company—creating effective solutions at the intersection of creative thinking and innovation.
HELSINGBORG Design Lab is a digital agency passionate about crafting unique digital solutions. They specialize in creating websites, whether it's SaaS platforms, e-commerce solutions, graphic design, and more.
The website itself is straightforward and user-friendly, embodying what's known as Scandinavian minimalism. This design choice is strategic, ensuring that the overall style of the site doesn't distract from the company's case studies. The predominant use of black also allows users to spend more time on the site without eye fatigue.
Verve Coffee Roasters is a specialty coffee roasting company with locations in California. Founded in 2007 in Santa Cruz, Verve has gained recognition for its commitment to quality coffee beans and the art of coffee roasting.
Bright and exciting web design creates an atmosphere of comfort and energy, reflecting the feelings that coffee should bring to visitors. The website perfectly combines sections on selling coffee, branded products, the location of the cafe, and a fascinating story about the creation of the brand.
Finn gives man’s best friend a little extra love. This new pet wellness brand offers products that calm dogs down or keep their coat nice and shiny, and you can mix and match them based on your pup’s specific needs. But these aren’t your typical doggy treats packaged in a flimsy plastic pouch—Finn comes in recyclable and reusable matte finish tins, which up the game in the world of pet product design.
Upon visiting the website, it's immediately apparent that the brand's founder has a deep affection for furry companions and has poured their heart and soul into this brand. The vibrant design adds a lively touch and conveys the love that the owner showers on their pets. The PetFinn brand is intricately tied to this passion.
Sharon Radisch is a photographer, creative director, and artist based in NYC and Paris
Sharon Radisch's stylish homepage design illustrates the profound influence a website designer can have with a minimalist layout. The page is predominantly adorned with black and white photos, with occasional bursts of vibrant red adding a touch of luxury.
The artist's name, boldly presented in all caps across a wide-cropped photo, commands attention and ensures a lasting impression on visitors. When crafting homepages, the use of clean, high-resolution photos proves invaluable in conveying a narrative and leaving a lasting impact.
When it comes to creating the best website design, it's crucial to focus on the target audience and develop a website that aligns with their needs and preferences.
A website incorporating top-notch design elements can aid businesses in gaining the trust of their target audience, ultimately leading to increased conversions and sales. I've compiled a selection of websites that have received various awards. I hope they serve as inspiration for you.