B2B Marketplace: How to create it?

B2B marketplace

B2B marketplace: what is it?

B2B marketplaces connect businesses and let them buy and sell stuff online.

B2B online marketplaces facilitate transactions between businesses, unlike traditional E-commerce websites.

There are usually product catalogs, search functions, order management, payment processing, and customer service on B2B marketplaces.

There are vertical ones that cater to a specific niche and horizontal ones that cater to a variety of industries.

Businesses are looking for more efficient and cost-effective ways to do business, so B2B marketplaces have become more popular.

Benefits include easier access to new customers and suppliers, streamlined buying processes, and lower overhead.

In 2023, an estimated 17% of B2B sales are expected to be generated digitally. In 2019, this share was 13% Overall, U.S. B2B online sales are projected to reach 1.8 trillion U.S. dollars in 2023.

Difference Beetween B2B and B2C markeplaces

The most popular B2B Marketplaces:

What are the types of B2B marketplaces?

Here are the main types of online B2B marketplaces:

  • Horizontal B2B markets bring together a diverse range of companies (from household items to industrial goods). Amazon is the most popular horizontal B2B marketplace.
  • B2B vertical marketplace platforms specialize in a specific niche or sell to wholesalers like textile, automotive, chemical, etc. Alibaba is a popular example.
  • Auction Marketplaces.  You can sell items on these platforms and buyers can bid and buy them at the best price. The most popular B2B auction platform is eBay.
  • Co-order marketplaces. Using these marketplaces, a group of buyers can buy goods or services together and get discounts. The most popular B2B co-order marketplace is JOOR. 
  • Resource-sharing marketplaces. Marketplaces let businesses share resources, such as equipment, transportation, or warehouse space, reducing acquisition and maintenance costs. The most popular resource-sharing marketplace is PeerSpace.

How to create a B2B marketplace?

Creating a B2B marketplace can be a complex process that involves various steps. Here are some general steps to consider:

1. Identify your target market

The first step is identifying your market. Choose the industry, niche, or segment you want to target.

2. Choose the right business model

Choose a business model that works for your market. You can do a commission-based model, a subscription-based model, or a combination.

3. Decide what platform you want

Choosing a platform that's right for your business is critical. Create your own marketplace or choose a ready-to-use platform.

4. Define your value proposition

 Get your value proposition right to attract buyers and sellers. Describe the benefits of your platform, such as cost savings, increased efficiency, and increased customer reach.

5. Establish trust and credibility

 Make sure your audience trusts you by offering a secure payment system, providing dependable customer support, and verifying your sellers.

6. Attract buyers and sellers

 Boost your platform's traffic with targeted marketing. Ensure your target audience knows about you via social media, email, and content marketing.

B2B Markeplace Statistics

7. Build a community

Your marketplace can become a community by providing useful content, encouraging user engagement, and fostering a sense of belonging.

8. Analyze and optimize

 Improve user experience, increase retention, and grow your revenue by continuously analyzing and optimizing your marketplace.


It can be hard to create an online B2B marketplace.

But we believe that if you set the right goal, you'll be able to achieve everything you want. There are good prospects for creating a B2B marketplace now. 

There's no doubt that the B2B industry is ready for change and innovation. Today, entrepreneurs have many options for creating successful online markets that meet the needs of companies in various industries.

Please leave your contact info if you're interested in using the Magento platform to create your own B2B marketplace. Together, we'll create something great with our Magento solutions expertise.


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