Shopware vs Magento. What is better?

Shopware vs Magento

Choosing the right eCommerce platform is crucial, and Magento and Shopware are two popular options. We'll compare the features and benefits of both platforms so you can make an informed decision.

By the way, we compared Shopify and Magento in our previous article. Read here if you are interested.

This screenshot from Google Trends shows how much Magento is more popular in the US, but Shopware is quite popular in Europe.

Magento vs Shopware

Hence, in this article, we'll talk about Shopware's advantages and give examples of big brands using it.

What's the difference between Shopware and Magento?

Shopware has quickly become a big deal in eCommerce.

One of its biggest advantages is that you can create a variety of online stores.

Businesses with limited eCommerce experience will love its easy-to-use interface and customization options.

Magento is another well-established platform with lots of users. Known for its customizability, this app has been around for a while. 

The Magento platform supports complex online stores, so it's perfect for businesses that need advanced customization. You can also scale it as your business grows.

Many people want to know the difference between Magento and Shopware. As a result, we decided to write about it.

LinkIdn  about Magento and Shopware
  • Pricing
  • You can get Shopware in three different editions. Getting started with the Starter Edition (Shopware Cloud) is free but limited. All features are available in the Professional Edition for €199.00 per month (or €2,495.0 per year). It's the most comprehensive option for running a successful eCommerce business.

    Installing Magento Open Source is free, but you have to pay for hosting, domain registration, and security. Magento Commerce is a paid edition with more features. It starts at $22,000 a year and at $40,000 a year for Magento Commerce Cloud, a cloud-based version that can handle massive amounts of sales data.

  • Customization
  • There's a lot of customization on both platforms. Businesses can easily create and manage their online stores with Shopware.

    It lets you customize your store to match your brand. Third-party themes and extensions are also available.

  • Usability
  • Shopware offers a user-friendly experience for both business owners and customers. In the beginning, developers might have trouble setting up a Shopware shop. It now uses one window for administration instead of multiple windows, making it easier to change settings. This interface lets users check incoming orders, manage customers, and create shopping experiences. Using Shopware's built-in CMS, you can create and manage content easily.

    On the other hand, Magento's usability is a bit more complicated. It has more features and flexibility than Shopware but isharder to use. Backend management in Magento isn't as intuitive as in Shopware.

  • SEO & Marketing
  • You can optimize your online store for search engines and market effectively with Shopware. Magento offers more control over SEO elements, like URLs, title tags, and meta descriptions. In addition, it has a lot of marketing tools like coupons, discounts, product reviews, upsells, and cross-sells.

  • eCommerce Features
  • Using Shopware, businesses can manage products, manage customers, and use marketing tools to create engaging shopping experiences.

    Among the features of Magento are inventory management, customizable reports and analysis, flexible checkout options, and a wide range of payment options.

  • Extension
  • There are more than 3,500 modules in Shopware, covering every aspect of eCommerce. Developers create the extensions and they're reasonably priced.

    Magento offers over 3,400 free and paid extensions in nine categories.

  • Support & Community
  • There's a supportive community, a developer's guide, and customer support with Shopware. Also included in their academy are live trainings, webinars, and certificates.

    Magento has a large and active community, so you can get answers and recommendations easily. Magento Commerce Cloud is the only way to get direct customer service.

    Are you looking for an experienced and reliable technical partner for your project? Find out how to do it right in our previous article.

    TOP-10 Big Brands Using Shopware

    A wide variety of businesses use Shopware across a wide range of industries. Shopware is used by some big brands and companies like:

  • Haribo 
  • L'Oréal
  • Fissler
  • Mercedes - Benz
  • Jack Wolfskin
  • Mark Aurel
  • Jagermeister
  • Rausch
  • Husse
  • Grohe
  • Summary 

    Shopware is great for B2C companies, especially smaller companies, while Magento can handle a wide range of projects and business models, including B2C and B2B.

    The Shopware platform is well suited for a variety of projects, especially those relating to the B2C market. It excels in providing a seamless and engaging shopping experience for customers, making it an ideal choice for small to medium-sized businesses in industries like lifestyle, fashion, and art. The emphasis on storytelling and consumer experience makes Shopware a great choice for businesses looking to create visually appealing and interactive online stores.

    On the other hand, Magento is a versatile platform that caters to both B2C and B2B projects. It is particularly well-suited for medium and large-sized businesses operating in various industries. Magento is great in B2B commerce, offering advanced features for inventory management, flexible pricing terms, and complex order workflows. Its robust capabilities make it a preferred choice for businesses that require a high level of customization, scalability, and integration with other systems.

    Let us know if you need reliable Magento technical partners by leaving a request on our website.


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