Shopify vs Etsy. What's the optimal choice for your eCommerce venture in 2024?

Shopify or Etsy.What to choose in 2024

What is Shopify?

What is Shopify

In the field of eCommerce, Shopify is an online platform that facilitates the creation of online stores. Using this platform, users can easily manage a wide range of aspects of their online businesses, including products, orders, payments, shipping, discounts, and more.

In addition to being designed with entrepreneurs in mind, Shopify offers a hassle-free experience that enables users to focus on their business without being burdened with extensive technical support. It is possible to create a professional online store with an outstanding design by leveraging Shopify's intuitive interface and support system.

Also, Shopify offers a wide range of marketing, analytics, and reporting tools to help businesses optimize their strategies and make data-driven decisions. These comprehensive features allow Shopify to serve as an all-in-one solution for entrepreneurs who are seeking to establish and grow their online presence.

If you want to read not only a comparison with Etsy but also with Magento, then check out our previous article.

What is Etsy?

What is Etsy

The Etsy platform functions in a similar manner to eBay, but it has a different focus. Etsy allows sellers to create fixed-price listings for their products in contrast to eBay's auction-based model. As well as providing the opportunity to sell tangible goods, this platform facilitates the sale of virtual goods such as tutorials, patterns, e-books, and other intangible goods that can be downloaded by buyers.

Its primary focus is on selling high-quality handmade goods created by designers and craftsmen in limited quantities. Moreover, Etsy provides a marketplace where items such as findings, tools, materials, and any other items used in the production of finished goods can be purchased. The sale of mass-produced items is not actively encouraged on Etsy as opposed to the sale of unique, handmade items. Mass-produced items are available on Etsy, but they receive less promotion than unique, handmade products.

For those who are new to online product sales, Etsy stands out as an extremely user-friendly platform. As a result of its organic promotional methods combined with paid promotional efforts for a nominal fee, it makes it easier for sellers to promote their products in an effective manner. By using Etsy alongside their independent eCommerce websites, many craftspeople have successfully turned their hobbies into thriving businesses.

Advantages of selling on Shopify

Shopify Pricing List
  • SEO & Marketing tools
  • Marketing plays an important role in the success of your business. In the end, no matter how wonderful the product you are selling is, if your potential customers are not aware of what you are selling, all your efforts will be in vain.

    This has been considered by the creators of Shopify and the platform offers features that are important to the success of your business. Firstly, Shopify offers powerful search engine optimization tools that can help your website rank higher in search engine results and increase your conversion rate.

    Additionally, you will be able to access advanced analytics to learn where your customers originate from in order to customize your marketing strategies accordingly.

    Moreover, Shopify offers its own app store, which includes a wide variety of marketing tools, such as social media marketing, email marketing, SEO, and analytics.

    You should choose Shopify if you want as many tools as possible to build your company's digital marketing.

    By the way, check out our previous article on Shopify SEO.

    • Abandoned cart recovery

    Often, potential customers put a product in their cart but don't buy it. Statistics say two-thirds of potential customers do this.

    As a result, Shopify offers an abandoned cart recovery service that automatically tracks potential customers who have placed items in their cart and sends them reminders to complete their purchases.

    • An extensive app store

    There are a lot of great apps in the Shopify app store. It has a lot of apps that can help you in your business. They are designed to solve a wide variety of problems in business: from increasing sales to ensuring accurate accounting records.

    There are both free and paid apps available in the Shopify App Store to enhance a merchant's Shopify store, enhance customer experience, and streamline operations.

    More than 8,000 applications are available in the Shopify App Store, so you will be able to find the right one for your business.

    By the way, we have a previous article that you can read in more detail about apps in Shopify App Store. 

    • 24/7 customer support

    Shopify is all about providing excellent customer service. You will be able to reach them 24 hours a day, 7 days a week, and their response time is quite quick, so you will never have to face your problems alone.

    You can contact support by telephone, email, or web chat. There are also community forums, extensive documentation in the Shopify Help Center, and advanced tutorials on Shopify University.

    •  Mobile ready

    Shopify follows modern trends, so it is optimized for mobile devices. After all, now the number of visits is greater than through a computer. Therefore, mobile optimization is not just important, but necessary in order not to lose potential customers.

    All Shopify themes are mobile-friendly, and the platform includes a free built-in shopping cart for mobile commerce, meaning your store looks great on all devices and your customers feel free to shop wherever they are.

    • Low Startups Cost 

    Even small businesses or startups on a tight budget can afford Shopify's relatively low monthly fees.

    SSL and web hosting are included in all plans. You should use SSL to keep your internet connection secure and protect any sensitive information.

     You will need to pay an additional $14 per year for your own domain name without a brand name (e.g. Shopify). 

    A basic plan allows for two users per account, although the number of products and storage space is unlimited.

    In this article, we will discuss the prices associated with various Shopify service packages.

    • Great For Dropshipping

    The Shopify platform is popular for drop shippers you can dropship from your Shopify admin by integrating with popular dropshipping companies like Spocket and Oberlo.

    • No tech worries

    It doesn't take any technical knowledge to run a Shopify store. All software and hosting are provided by Shopify. Plus, Shopify hosting is likely to be fast and secure, so you can handle any spikes in traffic easily. Updates are also handled by Shopify. Your efforts can be focused on business development and sales instead of technical stuff.

    • Multiple Payment Processor

    There are several payment methods available through Shopify, including third-party platforms.

    You can process transactions from your store's domain with this feature due to its speed and ease of use. You can also expand your target audience and sell to anyone in the world through this method.

    • Hosting and Security

    It is a self-sufficient platform that does not require a host. As a result, it is a fully hosted platform. Because Shopify handles the hosting, there is no additional cost associated with using it. It is also a secure platform.

    A total of 8000+ apps are available for Shopify, as well as the ability to integrate third-party software. It is only possible to accomplish this on a highly secure platform. All third-party apps and software developed by Shopify are bug-free and can be synced quickly with your store.

    Advantages of selling on Etsy

    Etsy Pricing
    • Etsy is a trusted platform

    Etsy, being a renowned platform, offers inherent trust to its users. When starting your own website, it can be challenging to establish trust with potential buyers as they may question the reliability and legitimacy of your business. However, by selling on Etsy, you benefit from the instant credibility associated with the trusted Etsy brand. Customers are confident that Etsy will prioritize their satisfaction and provide reliable support throughout their purchasing journey.

    • Niche Markets

    Niche markets play a vital role in the success of eCommerce. Unlike large general stores, niche-focused retailers can cater to the unique interests and preferences of specific customer groups. Although these niche markets may have limited demand in local areas, e-commerce platforms, particularly Etsy, enable retailers to reach a broader geographical region. This expanded reach allows for a larger customer base within the special-interest niche, creating sufficient demand to generate a profitable business.

    Among the prominent eCommerce markets, Etsy stands out as the optimal platform for niche products such as homemade goods and crafts. If your sales strategy revolves around targeting a specific customer group, you will likely find that an existing community of like-minded individuals already exists on Etsy. It serves as a go-to destination for people who are unable to find what they desire elsewhere, regardless of whether they belong to large or small niche markets.

    Etsy not only caters to niche markets on the fringes but also encompasses popular e-commerce niches like handmade jewelry and bodycon apparel. It serves as the mainstream outlet for non-mainstream products, offering a diverse range of unique items that appeal to customers seeking distinctive and personalized options.

  •  Strong community 

  • Etsy has fostered a strong and supportive community that provides valuable assistance to its users. In addition to the helpful resources available within Etsy, such as Etsy forums and Etsy coaches, there is a vast external community comprising businesses dedicated to helping you optimize your Etsy experience.

    Selling on Etsy grants you access to a wealth of educational materials, informative content, and valuable advice available online. Compared to selling on smaller marketplaces, the abundance of resources available for Etsy sellers is significantly greater. This means you can tap into a rich pool of knowledge and expertise to enhance your understanding of Etsy's best practices and maximize your success as a seller.

    Whether you seek guidance, inspiration, or troubleshooting assistance, the combined forces of Etsy's own community platforms and the external ecosystem of businesses dedicated to supporting Etsy sellers ensure that you will find the help you need to thrive in your Etsy journey.

    • Easy to Use

    Etsy is designed to be accessible to everyone, regardless of their technical expertise. Unlike some other eCommerce platforms that may require coding skills, design knowledge, or extensive time investment, Etsy allows you to set up your own shop within minutes.

    One of the notable advantages highlighted by many Etsy sellers is the ease of creating new shops and product listings. While customization options are somewhat limited on the site, the template-style editing feature simplifies the process and makes it more approachable for users.

    Overall, Etsy is renowned for its user-friendly nature. It provides seamless access to your sales and product data, making budgeting and financial management easier at the end of each month. Additionally, Etsy offers a mobile app that enables instant customer engagement, allowing you to add listings on the go and conveniently stay connected to your shop's activities.

    Etsy's commitment to user-friendliness ensures that both beginners and experienced sellers can navigate the platform effortlessly, making it a popular choice for those seeking a hassle-free and efficient e-commerce experience.

    • Seller tools 

    Etsy equips sellers with a diverse range of tools and resources to enhance their shop management capabilities. These invaluable features include:

    - Shop Manager;

    - Listings Manager;

    - Star Seller Status;

    - Etsy Ads and Promoted Listings;

    - Sales and Coupons;

    - Shipping Labels;

    - Etsy Payments;

    - Mobile App.

    Etsy's comprehensive array of seller tools ensures that sellers have the resources they need to effectively manage their shops, streamline operations, and maximize their success within the Etsy marketplace.

    • Low risk 

    In the early stages of their handmade businesses, many entrepreneurs are drawn to Etsy due to its minimal upfront investment requirement. Etsy serves as an ideal platform for testing new products and ideas.

    Unlike launching your own eСommerce website, which involves expenses such as domain registration, hosting, web design, and related costs, setting up an Etsy shop requires only creating an account and establishing a shop profile. This streamlined process allows artisans and creators to quickly enter the market and start showcasing their offerings without significant financial barriers.

    • Built-in Customer Base

    One of the most challenging aspects of starting an eCommerce brand from scratch is establishing a customer base. It can be an uphill battle for new online stores to gain visibility, and attracting those initial customers is undoubtedly the most difficult task.

    Etsy recognizes the struggles faced by new and first-time sellers and strives to create an accommodating environment, making it slightly easier to break into the market. By starting a store on Etsy, you gain a distinct advantage: exposure to millions of visitors who actively browse through the marketplace and have the opportunity to discover your products. This level of traffic is something that individual websites often take years to achieve, if they ever do.

    Furthermore, Etsy offers additional benefits through outreach efforts. Their search algorithm prioritizes new listings, giving you an automatic boost when you populate your online store with your products for the first time. Additionally, the user-friendly and intuitive advertising platform grants you a head-start in marketing your products. Even small stores can effectively promote themselves with advertising budgets as low as $10 per week.

    By leveraging Etsy's built-in customer base, you can jumpstart your online business, gain exposure to a wide audience, and benefit from the platform's promotional features. This provides an advantageous foundation for your brand's growth and success within the competitive eCommerce landscape.

    • Etsy SEO 

    - Targeted Traffic. Etsy SEO enables sellers to focus on specific keywords and demographics, allowing them to attract the right audience to their listings. Through accurate evaluation, sellers can optimize their listings to increase the likelihood of converting visitors into buyers.

    - Lower Marketing Costs. Utilizing Etsy SEO effectively can be a cost-effective alternative to other forms of online advertising like Google Ads or Facebook Ads. By driving organic traffic through optimized listings, sellers can reduce their marketing expenses while still achieving significant traffic and sales for their shops.

    - Competitive Advantage. By implementing SEO best practices for their Etsy listings, sellers gain a competitive edge over those who do not utilize SEO strategies. This advantage translates into higher search rankings, increased traffic, and improved sales performance, positioning sellers ahead of their competitors.

    By leveraging the power of Etsy SEO, sellers can enjoy targeted traffic, cost savings in marketing efforts, and a competitive advantage that boosts their visibility and sales within the Etsy marketplace.

    • The Ease of Setting Up and Maintaining an Etsy Shop 

    One major advantage and it encompasses several benefits, is how effortless it is to set up and maintain an Etsy shop. It simplifies the workload in three key areas:

    - Easy Setup. Even with minimal technical skills, you can swiftly establish your presence on Etsy. While there is still work involved in creating products, capturing photos, and crafting compelling descriptions, the actual setup process is remarkably user-friendly. This convenience is often underestimated until one attempts to create their own website.

    - Streamlined Maintenance. Etsy takes care of all the necessary maintenance tasks, sparing you the need to remember and perform regular updates to keep your website running smoothly. With Etsy, you can focus on your products and customers, while the platform handles the technical aspects behind the scenes.

    - No Technical Skills Required. Another significant advantage of Etsy's user-friendliness is that you don't need to possess any technical expertise to run your online store. This is especially beneficial if technology is not your forte. Etsy simplifies the process, allowing you to concentrate on managing your business without the added complexity of learning technical skills.

    • Established a Payment System
     One of the advantages worth mentioning is Etsy's well-established payment system.

    This feature alleviates a significant burden by eliminating the need for you to set up payment processing systems, navigate their complexities, and ensure secure credit card transactions with customers. With Etsy, all of these processes are seamlessly taken care of for you.

    So what platform to choose for your online store in 2024?

    Shopify vs Etsy. Comparison

    There are several groups of entrepreneurs who may benefit from creating an Etsy store:

    • Handmade Product Makers. If you sell unique, handmade products, Etsy is a good platform for you. The organization specializes in supporting and promoting artisanal goods, and it has a large following of loyal customers.
    • Small-Scale and Independent Sellers. The Etsy marketplace provides a ready-made platform for small businesses and independent sellers to display their products without needing to engage in extensive marketing efforts. By utilizing the platform's built-in customer base and search functionality, these sellers can easily reach their target market
    • Niche and Specialized Products. The Etsy marketplace can be a great fit for businesses that cater to a niche or sell unique products. A platform like this attracts customers who are looking for distinctive stuff and gives you the chance to connect with like-minded people.

    On the other hand, creating a store on Shopify may be a better option for the following groups:

    • Scalability and Growth-Oriented Businesses. When it comes to e-commerce solutions, Shopify offers a more robust and flexible solution if your business is planning on rapid growth and scalability. In addition to offering advanced features and integrations, it is capable of handling large inventories and supporting complex business operations for customers of all sizes.
    • Customization and Brand Control. When it comes to the design, branding, and customer experience of your online store, Shopify allows for more customization options. Your storefront can be customized to meet your brand identity and specific needs.
    • Diverse Product Range. There is a wide range of products that Shopify can be used for, including physical goods, digital products, subscriptions, and services. With its extensive inventory management capabilities, order processing capabilities, and flexibility for handling different types of products, it offers a comprehensive solution for managing inventory.


    There are a number of advantages and strengths to Shopify and Eatsy for their users. All of this depends on your individual goals and preferences. The creation and configuration of your online store can be done by us if you still believe that Shopify is more suitable for your online project.

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