On 31 July 2025, BigCommerce Holdings, Inc. unveiled a sweeping rebrand: the Nasdaq-listed e-commerce provider is now Commerce.com, Inc. and has begun trading under the new ticker CMRC on 1 August 2025.
The parent identity “Commerce” pulls three existing products under one roof while allowing each to keep its own name:
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BigCommerce – the SaaS storefront and checkout platform that scales with merchant complexity.
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Feedonomics – a product-data engine that turns catalogues into AI-ready feeds for hundreds of channels.
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Makeswift – a visual front-end builder that helps teams ship personalised experiences without heavy engineering.
Commerce frames the move as preparation for an agentic commerce era-a future in which AI agents search, recommend, and even purchase on behalf of shoppers. To stay visible when traffic shifts from traditional search to answer engines such as ChatGPT or Perplexity, merchants will need pristine data pipelines and flexible storefronts. Commerce says its open ecosystem and recent partnerships with Perplexity and Google Cloud are designed to meet that need.
From rebrand to rare domain: the back-story of commerce.com
While the new corporate strategy has grabbed headlines, an equally intriguing subplot is how BigCommerce obtained the almost thirty-year-old single-word domain Commerce.com. Here’s the condensed history:
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2 June 1994 – Commerce.com is first registered, making it one of the earliest single-word .com domains.
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May 2004 – Changes hands for US $180,000 in a Sedo-brokered private sale, ranking among that year’s highest-priced public domain transactions.
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18 February 2025 – Sells again for US $2.2 million, according to industry sales, the buyer’s identity is not yet public.
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Q1 2025 – BigCommerce’s Form 10-Q lists a US$2.444 million cash outlay for “a website domain name,” effectively confirming the purchase.
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20 May 2025 – WHOIS records show the domain transferred to registrar SafeNames, the same provider used for BigCommerce.com, sealing the link to BigCommerce.
Single-word .coms that define an entire vertical can command eight-figure sums. At roughly $2.4 million, Commerce.com looks like a bargain, reflecting a market in which only a handful of global players were realistic bidders.
What changes - and what doesn’t
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Ticker: BIGC → CMRC (Nasdaq Global Market).
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Corporate name: BigCommerce Holdings, Inc. → Commerce.com, Inc.
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Product names: BigCommerce, Feedonomics, and Makeswift remain as stand-alone offerings.
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Strategic focus: Supplying AI-ready data, composable storefronts, and an open partner network so merchants can surface in answer-engine results and integrate with AI agents.
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Governance: No board changes announced.
Bottom line: The rebrand positions Commerce for a world where data quality, composability, and AI agents decide who wins a sale. Securing Commerce.com at a seven-figure price underscores that, even in 2025, the right domain can be a strategic asset rather than a vanity purchase.
